Selling your car can be a complicated, time consuming and stressful process, especially when it comes to advertising. To get a good deal, you need to present your vehicle in a way that is enticing yet honest...
Selling your car can be a complicated, time consuming and stressful process, especially when it comes to advertising. To get a good deal, you need to present your vehicle in a way that is enticing yet honest, while taking into account any extra work or added features. Doing this well can make the difference between getting a lot of money or a little. Keep reading to learn more about how to create the perfect listing for your car.
A thorough description
The first thing that you need to get right is a detailed description of your ride. Why is this important? Because without enough information, buyers won’t have a clear understanding of what they are looking at. Providing sufficient detail allows you to showcase your goods in a way that differentiates them from others, and in turn promotes your listing further up the ladder. In fact, the numbers suggest that detailed advertisements perform significantly better than ones that include very little. Keep in mind, however, that you don’t want to bombard or overwhelm a potential buyer. Simply list everything that’s relevant in a logical order and remember to use short, sharp sentences for easy skimming.
Tip - use a bulleted list so people can quickly see the most important points, and then provide extra info below.
List the asking price
You don’t have to be a genius to figure out that people will be especially interested in the dollar figure attached to your ad, so be sure to have the asking price loud and clear on the listing. This is key because buyers will usually filter through their search results based on the asking price. So, by having this pertinent information out in front, they’ll easily be able to determine if your car is within their price range. Be sure to come up with a reasonable asking price when writing your post, as anything that’s too high will put buyers off. At the same time, don’t undersell yourself. Jump online and look at what similar models are going for and use this as a guide.
Key takeaway - list the asking price at the top so it’s the first thing that people see.
Explain why you’re selling your car
While it may not seem overly important, including an explanation of why you’re selling your car can make a big difference to the effectiveness of an ad. This is because it adds a human element to things, in that it gives you the opportunity to share a little bit about yourself, your car and why you’re looking to hand over the keys. For example, you may be looking to upgrade to a bigger model to accommodate for a growing family or you may be moving overseas and can’t take it with you. Doing so will create a sense of trust between the parties, reassuring everyone that the car isn’t just being moved on because it no longer runs well.
Show off good petrol mileage
Another thing to highlight is good petrol mileage. In today’s expensive times, fuel efficient cars are really appealing, and this is one factor that can potentially get someone over the line when it comes to signing on the… dotted line. In other words, if a buyer knows that they’ll only have to fill up at the gas station once a month, then they’ll be more likely to pay your asking price for the car. This same idea applies to how much pollution the car produces. By highlighting the fact that your ride emits a low level of gas emissions, you can make it look a lot more appealing.
Highlight any modifications
Always give buyers a heads-up regarding modifications or extra work that you may have had done. This will help you to substantiate the asking price for your car and add an important point of difference from other listings. If you’ve had custom brakes fitted, a new stereo installed or a light system modified, then include this for readers to see. You’ll be able to get more money and in turn impress everyone by demonstrating the effort you’ve put in.
Provide warranty information and service history
Don’t forget to include any relevant warranty information and the car’s service history. Doing so will reassure people and help them to rest easy that this is infact a safe purchase. Warranty information can relate to how long a part of modification is covered by the supplier or manufacturer. While service history will provide a detailed outline of when the car was last serviced, how far it has traveled and so forth. This all adds to the overall picture that you are trying to paint and helps you to build credibility. Trust us when we say that this will all go a long way towards you sealing the deal and getting a great overall price for your vehicle.
End with an upfront assessment of your car
To wrap things up, ending with an upfront assessment of your car is always a good idea. This gives you the opportunity to add a final personal touch and lets the buyer know exactly what they can expect. So, if the car is in overall great condition, except for a minor issue with the back window, then be honest about that. Similarly, if the clutch is sticky then be up front for the benefit of all. Lying about the condition of your car is never a good idea and will only cause you grief down the road.
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